![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,2480,2480,1600,2480/0-0-0/dd62aec0-236e-457f-9c64-cf40b634e953/1/1/Khan_Faaria_Square_Image.jpg?fjkss=exp=2040636268~hmac=af6b9acc05eedd28380a5638a9220e5bffa877fb5b2999afe87e8e6df58ae2d5)
Brief: To create a visual report that explores the morbid fascination of the dead female body within fashion photography and advertising.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,3435,2576,3435,1200/0-0-0/c3031435-8288-4886-adcf-d4fcef6b6c5b/1/1/diss_cover_mockuo.jpg?fjkss=exp=2040636268~hmac=603c8ce1205d80f9c8edf45f21351a5e8ca55461fa3b01826bf118f8eba0e035)
Outcome: To influence the next generation of creatives into believing that death is not a fashion statement through To Die For, an integrated campaign that targets universities across Britain.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,3508,2480,3508,1200/0-0-0/6f59cf3b-5e36-44ad-8e7b-3773d056b0be/1/1/poster4.jpg?fjkss=exp=2040636268~hmac=b302f77c585f0a5371cb40de9f7efe75262804b8ca8a98158b038c7249f9705a)
One of the campaign images that would be displayed on billboards around university campuses and in city centres.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,3278,2699,3278,1200/0-0-0/ec975f51-8f86-4ffe-af35-fb429e7253bc/1/1/diss_mockup.jpg?fjkss=exp=2040636268~hmac=04babf6cb52d108be4dc9d72399a09419c649daf1c6ede4f1019901361fbf285)
The report blossomed into a 270 page book with a vintage texture matte cover and G F Smith uncoated body paper.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,2480,3508,1600,3508/0-0-0/f19cc5b3-d9e4-40c9-996e-022e942f7c0a/1/1/brand_essence.png?fjkss=exp=2040636268~hmac=115416e5af3cbd8f0da856a886bca254c6aa59fcf298348ebc28f85a353322fa)
The brand model.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,1890,1417,1890,1200/0-0-0/7af9c7ee-baef-4088-9872-4635f3ccfa3e/1/1/Spread.jpg?fjkss=exp=2040636268~hmac=b5a3aaa70a2930967a472ad47e32549b89683839e848407fe66d85d9d852315a)
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,1890,1417,1890,1200/0-0-0/d5c6723b-4ce2-4390-81cc-252e05e0c837/1/1/spread3.jpg?fjkss=exp=2040636268~hmac=b5a3aaa70a2930967a472ad47e32549b89683839e848407fe66d85d9d852315a)
A visual model of To Die For's communication channels.
![The front cover](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,2480,3508,1600,3508/0-0-0/4be24335-9019-4699-b718-a3c68cc0272f/1/1/zine_final_cover.jpg?fjkss=exp=2040636268~hmac=115416e5af3cbd8f0da856a886bca254c6aa59fcf298348ebc28f85a353322fa)
The front cover to the physical outcome of my campaign - a zine that will be handed out on university campuses and at fashion weeks across the UK.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,3000,2100,3000,1200/0-0-0/968fbef9-4381-4b23-8c8f-cbafba83f46a/1/1/zine_mock_up.jpg?fjkss=exp=2040636268~hmac=9775bdab3ce896cb8849937affab7dde3b526cd5083dd08b75607e17469fd47d)
Punchy text and riot grrrl inspired graphics run throughout.
![](https://format.creatorcdn.com/a108dc3b-1c52-42a4-9539-9f0e47bccabb/0/0/0/0,0,3000,2100,3000,1200/0-0-0/da3098c0-eac3-483d-9688-2fafb2626d3d/1/1/zine_mock.jpg?fjkss=exp=2040636268~hmac=9775bdab3ce896cb8849937affab7dde3b526cd5083dd08b75607e17469fd47d)