Brief: To create a visual report that explores the morbid fascination of the dead female body within fashion photography and advertising.
Outcome: To influence the next generation of creatives into believing that death is not a fashion statement through To Die For, an integrated campaign that targets universities across Britain.
One of the campaign images that would be displayed on billboards around university campuses and in city centres.
The report blossomed into a 270 page book with a vintage texture matte cover and G F Smith uncoated body paper.
The brand model.
A visual model of To Die For's communication channels.
The front cover to the physical outcome of my campaign - a zine that will be handed out on university campuses and at fashion weeks across the UK.
Punchy text and riot grrrl inspired graphics run throughout.