MASSIVE x Censor
August 2021
I was involved in producing a campaign across MASSIVE channels to promote screenings of Prano Bailey Bond's debut feature film, Censor, to young audiences ahead of its theatrical release. I created all of the assets that were used across MASSIVE's socials and worked with cinemas to ensure each screening went off without a hitch.
Influencer Marketing
After researching into creatives that I thought would generate exciting work inspired by the film, I commissioned:
- @joshquinton – DJ and collage artist
- @suckernailz – Nail artist
- @bo.quinn – Drag artist
- @hannahlunntattoo – Tattoo artist
- @itsjoeyyu – Artist
I wanted to commission creatives that came from different backgrounds and who worked in various interesting mediums so that we could reach multiple consumer bases and keep the campaign fresh and exciting.
